Fox Sports HD Process
I’m sure everyone has seen the Fox Sports HD tag, in every football game in the last 6months. It’s pretty inventive, and the 60fps (no motion blur) stops you in your tracks. To the untrained eye, the spot stands out among the rest. I think Best Buy used that trick when selling 1080i TVs to help them stand out from the 720p sets. But I digress. What is very interesting about this piece is the process breakdown by Pro Video Coalition. Chris and Trish Meyer of ‘Creating Motion Graphics’ fame, the book that I’m sure taught all of us how to use After Effects (link) have a blog of the same name on Pro Video Coalition. “Creating Motion Graphics Blog“.
The spot was created by Joost (from the netherlands) better known as Renascent and had an interesting workflow with the time differnce.
Creating Motion Graphics by Chris and Trish Meyer
PS. I’m working on an elegant way to display quicktime videos here on the site, bare with the link.
