This is awesome. Really great idea, and very well executed.

Maybe it’s the speed, maybe it’s the power, or maybe it’s just the ear-splitting noise, but something about tackling a new 
NASCAR project always inspires a lot of really interesting and fun ideas for us to dive into, and this year was no exception.
We’d been poking around with the idea of showing a world from underneath for a while, and Creative Director Mark Simmons 
had been talking with Madrid visual effects house La huella FX about a collaboration that would take us underground for a 
ten-second network ID. Read more on Fox Sports.

 

CREDITS

Title: “Undergound”
Client: Fox Sports Marketing
Product: NASCAR on FOX

Agency: Fox Sports Design

EVP Marketing: Eric Markgraf
SVP/Creative Director: Robert Gottlieb
Creative Director: Mark Simmons
Live Action Director: Mark Simmons
VP On-Air Promotions: Bill Battin
Editor: Kirk Smith
Flame: Kevin Prenderville
Sound Design: Mic Brooling & Jim Mitchell
Music: “World Domination” by Ash

VFX Company: La huella FX

3D/2D Supervision 
Jérôme Debève
Juan Antonio Ruiz

3D Artists
Antonio Lado
David Gonzalez
Gerardo Arpide
Miquel Angel Corominas
Vanesa Iglesias
Martin Contel
Cesar Eiji

2D/Post 
Régis Barbey
Thiago Dantas
Ricardo Gomez

Story/Textures
Santiago Verdugo
David Escribano
Paco Rodriguez

Production/Administration 
Marga Obrador
Paloma Fuentes