Lift for NASCAR

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Jason White and the team at Lift here in Chicago did a fantastic job with their show package for NASCAR Truck Series on the Speed Network. Very high energy animations, with great some great 3d. Thanks for the contribution.

[quicktime]http://www.graphicsmafia.com/wp-content/uploads/2009/02/Lift_SpeedTrucks_webSite.mov[/quicktime]

NASCAR Truck Series continues this season with the premier of Camping World as sponsor and Lift Motion Design creates the graphics show package to launch it. The team designed a virtual race environment to ground jet-flamed CG NASCAR trucks which plow through it “tradin’ paint.” Show elements and 3d logo design echo the powerful spirit of the Truck Series.

Lift teamed up with the duo from Secret Frequency, also from Chicago, for an original score and sound design. They have tackled a quick turnaround and injected the visual elements with massive intensity.

Race 1 premiered February 13th, and airs bi-weekly on Speed Network.

Credits:

Lift Motion Design
Concept, design, 3D animation, 2D animation, compositing and edit:
Jason White, Sam Gierasimczuk, Curt Cooper, Kyle Shoup, Elliot Lim, Charlie Peterson
Production and coordination:
Lucie Boryczko, Carmen Navarette

Secret Frequency
Original score and sound design:
Jeff Vansteen, Harry Burgan

Filmworkers
Online edit and finishing:
Jeff Charatz, Justin Winkler

20
Feb 2009
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