2 Responses to : Elastic for Adidas “It’s on me”

1. jeff says:

   November 5, 2009 at 4:41 pm

   really cool commercial. Great find. I’m trying to think of how they did this. Was it all green screen? Or just a lot of rotoscoping? Either way it was really well done.
2. Brian McCauley says:

   November 6, 2009 at 10:40 am

   I bet it was green screen and roto. So many little details that make this spot great. Not sure how to handle the reflections on the floor, or the basketball net itself, the way it moves with every dunk and then resets for another… just a great spot.