College Football 2010 from Troika Design Group on Vimeo.

ESPN’s College Football package centers around the concept “Mania,” a frenetic visual interpretation of the excitement and anticipation surrounding the College Football season. Viewers are taken on a visual journey through an Escher-esque world of descriptive typography and iconic visuals inspired by the game. The rebrand, which included logo design, opens, transitions and title sequences, was designed to evolve with the College Football season, culminating with elements created specifically for each of ESPN’s five BCS games.

See those spots and read more after the jump.

TROIKA QUARTERBACKS REBRAND OF ESPN COLLEGE FOOTBALL

The package centers around the concept “Mania,” a frenetic visual interpretation of the excitement and anticipation surrounding the College Football season. Viewers are taken on a visual journey through an Escher-esque world of descriptive typography and iconic visuals inspired by the game. The rebrand, which included logo design, opens, transitions and title sequences, was designed to evolve with the College Football season, culminating with elements created specifically for each of ESPN’s five BCS games.

Troika’s experience launching large-scale sports branding packages with ESPN allowed the agency to produce creative reaching beyond the immediate deliverables list, ultimately serving as the foundation for ESPN’s College Football marketing campaign. This foundation was designed with an amalgam of unpredictable elements and camera moves to keep the College Football identity fresh throughout the 2010-2011 season and seasons to come.

Creative Director Gil Haslam, who led Troika’s creative for the College Football rebrand, notes, “We are extremely fortunate to team up with ESPN again and work on such a massive, conceptually-driven package. To create the identity and push the boundaries behind such a well respected franchise was a great challenge and opportunity for us.”

Troika’s team of 30 creatives and producers delivered signature elements in Maya, After Effects and Cinema 4D in a toolkit for the network’s internal team to run with as the College Football season rolls on.

Troika is an award-winning integrated agency known for solutions-oriented strategy and design for clients in entertainment media. Based in Hollywood, Troika is a hybrid, combining a brand consultancy and a design studio, bringing together a unique team of designers, producers, animators, editors and conceptual thinkers who specialize in brand and creative strategy, design, production, and brand stewardship. The agency was founded in 2001 and is led by industry veterans Dan Pappalardo and Chuck Carey. The company has worked with top entertainment media brands, including ABC, FOX, Time Warner, Disney, ESPN, EA Sports, The CW, TNT, Starz, Oxygen, VH1 and Telemundo. For more information, please visit www.troika.tv or call Robert Blatchford at 323.965.1650.

Production Credits:
President & Co-Owner: Chuck Carey
Executive Creative Director & Co-Owner: Dan Pappalardo
Creative Director: Gil Haslam
Senior Executive Producer: Kristen Olsen
Producer: Garrett Braren
Associate Producer: Joe Nash
Additional Production: Jason O’Leary, Claudina Mercado, Rosali Lian
Concept Develoment: Reid Thompson, Whit Friese, Craig Cleek, Seton Kim
Lead Designers: Seton Kim, Mike Tello
Designers: Ryan Zunkley, Marc Juon, Marcelo Petrella, Earl Jenshus, Neng Tea, Maziar Majd (logo), Daniel Garcia (logo)
Lead Animators: Marcelo Petrella, Cory Strassberger
Animators: Seton Kim, Mark McConnell, Marc Juon, Ergin Kuke, Herman Kim, Grace Lee, David Perry, Marcel Ziul, John Cherniack, Yas Koyama, Jun Kim, Tim Salikov, Gene Arvan, Rockhoney, Vinh Chung, Adrian Sairin, Rick Martin, Greg Reynard, Steve Strassberger
Music: Created by ESPN

ESPN SportsCenter Rebrand from Troika Design Group on Vimeo.

ESPN Monday Night Football 2009 from Troika Design Group on Vimeo.