SPEED Race Hub: Show graphics package from Leviathan on Vimeo.

Fox Sports’ SPEED Network had so much success with its flagship show, “Race Hub”, they felt the need to kick the show’s branding into a higher gear. Leviathan was presented with the opportunity to create a new show package for the program, demonstrating how racing’s epicenter, Charlotte, NC, is truly the hub of all things NASCAR…but with the challenge of NOT showing a single race car. Eschewing the usual macho stereotypes and instead taking a more sophisticated, futuristic approach, Leviathan explored both the micro and macro perspective of racing, from hyper-detailed engine parts up to a birds-eye satellite view. SPEED ultimately decided on the latter concept, though multiple visual stages are included here for your viewing pleasure.

Client: SPEED
Concept design and animation: Leviathan
Direction, lead 3d, design, compositing, edit: Sam Gierasimczuk
Lead compositing, 2D animation: Tim Sepulveda
Additional 3D: Jody Evenson, Bradon Webb, Andres Weber
Additional 2D: Eric Miro
Boards: Sam Gierasimczuk, Jason White, Bradon Webb, David Brodeur, Aaron Edwards
Executive producer: Chad Hutson

http://www.speedtv.com/programs/nascar-race-hub/