NFL Replay from ECHOLAB on Vimeo.

Capacity has done an amazing job with their NFL Replay package.
From their website:

The new NFL Replay package is an exercise in shiny, mechanical eye candy. We collaborated with a brilliant designer at NFL Network to create a sharp, interchangeable, device-based system. The games shown on NFL Replay are edited down to contain the most exciting moments, then augmented with loads of additional + exclusive content, hence the gloss and gold sparks. ; )