ESPN America Idents from Richard Cousins on Vimeo.

Via Richard Cousins

I headed out to New York to Direct real American sportsmen for these idents. I worked closelywith designer Andy Olly. The Idents created were a beautiful classic glossy look that supported the authentic American channel. ESPN America went to air with a brand new heroic on-air look, and was supported through the line by print, press and online advertising.

Director: Richard Cousins
DOP: Bruce Jackson
Designer: Andrew Olley