NFL/St. Louis Rams “Rising Fire” from Joel Lava on Vimeo.

Really cool spot from Joel Lava. Be sure to check out Joel’s site for stills from the production of this spot.

For the 2010 season, the Rams wanted to start their new era with a bang. We flew in to St. Louis and shot on their practice field. The pyrotechnics guys from gameday also came in and gave us some good times. Even the cheerleaders were in on the action. Thanks to LB Laurianitis for making it rain!

Produced as Creative Director with The Famous Group.

Director: Joel Lava
Executive Producer: Andrew Isaacson
Cinematographer: Connor O’Brien
Line Producer: Brian Joe
Producer: Alana Blasingame
Editor: Parker Wilson
Art Director: Jesse Austin
Design/Animation: Brian Do