New WGN Sports openers for Chicago Blackhawks, White Sox and Cubs. Great job by the whole team at WGN.
Design and Concept: Eric Diga
Production Director: Eric Diga
Post-Production Direction: Bernard Ong
Producer: William Craig
Executive Producers: Jeff Wilson, Tom Vodick, Bob Vorwald
Producer/Editors: Ryan Johnson, Andrew Lennie
3D Lead: Michael Kislovsky
Motion Design/3D: Bernard Ong, Michael Kislovsky, John Long, Eric Diga
With the NBA lockout, I think College basketball has a real opportunity to take advantage of that market. And with this redesign by Troika, ESPN has a truly original and memorable package beautifully setting stage what college basketball can be… fanatical chaos. I suspect college basketball is going to become a lot more popular this year. Great job to the whole team at Troika.
Brand consultancy and creative agency Troika has teamed up with Sportsnet, a subsidiary of Rogers Communications Inc., on a fully-integrated brand campaign across all five of the sports media entity’s platforms: tv, radio, digital, mobile and print. The brand offering, which includes a new logo, tagline, animation and graphics package, and theme music is set to launch concurrently with the start of the 2011-2012 NHL season.
Glad to see some cool infographics in this piece. Full spot after the jump.
Watching Sunday Night Football last night I was reminded how great Troika’s work for both Football Night in America and Sunday Night Football is. If you haven’t seen their case study for this work, I highly recommend it. It’s a quick read and is really interesting.
*Update*
Looks like Chicago’s own J. Ivy made an appearance in the opener of last nights game. Anyone got any info on who produced this open?
*Update*
Open music video was created by IronClaw
NBC Sunday Night Football intro featuring J. Ivy & Faith Hill from J. Ivy on Vimeo.
Great site for AE and C4D training The Pixel Lab Be sure to check it out, Joren has some great work. Joren is a senior designer at Row27 Studios
Really nice high energy piece from Bishoy Gawdat. Great work, thanks @zickart for another great contribution
F1 Opening Titles from Bishoy Gawdat on Vimeo.
What a mammoth undertaking this must have been. Troika again proves why they are the leaders in broadcast sports graphics. Phenomenal job rebranding the three FSN regional networks under the all new brand Root Sports.Troika
ROOT Sports Game Package Montage from Troika Design Group on Vimeo.
(HOLLYWOOD, CA – April 6, 2011) Troika Design Group, a strategic branding and design agency, has teamed up with ROOT SPORTS(TM) to provide creative direction for the re-brand of the company’s three regional sports networks in Seattle (formerly FSN Northwest), Denver (formerly FSN Rocky Mountain) and Pittsburgh (formerly FSN Pittsburgh). ROOT SPORTS, a subsidiary of DIRECTV Sports Networks, officially launched on April 1st as part of the 2011 Major League Baseball season openers for the Seattle Mariners, Pittsburgh Pirates and Colorado Rockies. For a more in-depth look at the ROOT package developed by Troika, check out this case study: http://troika.tv/casestudies/ROOT
ROOT Sports Promo Montage from Troika Design Group on Vimeo.
Troika was challenged with creating a network brand that would reflect the networks’ new approach and core brand values, while also taking into account the need to assist in promoting five professional sports, numerous collegiate conferences and teams, and local sporting events. From initial positioning through logo, image, game packaging, show identity and promo systems, the reinvented network aimed to challenge the norm of regional sports networks by embracing its passionate support for local teams and creating a deeper connection to its fellow fans.
To deliver this authentic experience, Troika developed the brand position “We Are a Fan.” This brand position reflected the network’s biased home team voice and was the basis for the entire creative package. The ROOT SPORTS logo grounds the positioning and creative with bold letter forms to exude strength, pennant notches to allude to sport, and the color red to convey passion. Going even further to showcase the network’s mindset of the fan, the logo also has the ability to “wear the jersey” of the home team in live event programming by taking on the home team essence, so fans will see the ROOT SPORTS logo on air in yellow, blue, purple and other iconic colors.
Geoff Walker, VP Marketing at DIRECTV Sports Networks, parent company of ROOT SPORTS, noted, “Troika has done an outstanding job for us in developing an exciting, unique viewer experience. Everything about the look and feel, from music to graphics to show opens to programming transitions, reflects our brand promise to deliver an experience that is authentic, dynamic and bold, and with a decidedly local flavor.”
“Home Team” game packages were developed to capture the energy and excitement of each region by tapping into the look and feel of hometown stories, textures and sounds. Elevated 3D graphics were also implemented to lend a sense of scope and scale to the package. Design and motion theory were developed within the game insert system to work seamlessly across all five sports and incorporate levels of sponsorship for different sports and leagues.
ROOT SPORTS’ image and promo toolkit are anchored by the network’s brand colors, but have the framework to celebrate team logos, imagery and colors. Troika established the overall voice for the network’s promos, which are written with insider perspectives into rivalries, players and nostalgia. An original score, as well as brand themes, mnemonics and sound design, were created to capture the authenticity of fan experiences.
Said Gilbert Haslam, Sports Creative Director at Troika, “This was the perfect creative assignment for our team, combining big concept and high-end production to deliver a unique experience to the regional sports fans. Our ‘Home Team’ concept allowed us to break the mold by celebrating fans insider perspectives and the love for their teams through a visually biased approach. ROOT SPORTS was a great partner that pushed us to challenge the norm, and together we’ve created a network identity that the fans will truly appreciate.”
The creative vision for ROOT SPORTS was developed by over 20 creative directors, writers, designers, animators, editors and producers at Troika, along with client vision and direction from Geoff Walker and William Roberts, VP Content DIRECTV Sports Networks. The project was built in After Effects, Cinema 4D, Maya and Final Cut Pro and delivered in a toolkit format for each region to customize. Alongside the delivery of brand and style guides, the launch also included on-sites in regional markets with marketing and creative teams to roll out the new brand voice and on-air elements.
Awesome work from Barton Damer. Thanks for the contribution.
Already Been Chewed is his site. Great work Barton.
An old friend of GraphicsMafia Bright Photon (Formerly GKaster) has teamed up with Capacity to create this amazing Thursday Night Football intro for the NFL. As always, amazing work.
NFL from BrightPhoton on Vimeo.
NFL for capacity.tv
BPhoton : Art direction on style frame / 3D modeling / animation
Concept artist : Craig Mullins
Prod/directing/compositing/animation : Capacity.tv
Sound : Echolab
Special thanks to Capacity guys !!!
For the 2010/11 installment of Thursday Night Football packaging, we were fortunate enough to orchestrate a multinational collaboration with some of our favorite artists. Our Los Angeles-based team worked closely with Dublin-based Echolab and Paris-based BrightPhoton, as well as fellow countryman and legendary concept artist, Hawaii-based Craig Mullins and of course the talented team at NFL Network down the street. The resulting creation is an epic, NFL-branded labor of love.
The Pixel Lab: C4D Model Packs
