New WGN Sports openers for Chicago Blackhawks, White Sox and Cubs. Great job by the whole team at WGN.
Design and Concept: Eric Diga
Production Director: Eric Diga
Post-Production Direction: Bernard Ong
Producer: William Craig
Executive Producers: Jeff Wilson, Tom Vodick, Bob Vorwald
Producer/Editors: Ryan Johnson, Andrew Lennie
3D Lead: Michael Kislovsky
Motion Design/3D: Bernard Ong, Michael Kislovsky, John Long, Eric Diga
Powerade | ION-4 – Sound Design Only Mix from ECHOLAB on Vimeo.
Powerade | ION-4 – Sound Design Only Mix from ECHOLAB on Vimeo.
More great work From Echolab this time teaming up with Shilo.
Director – Andre Stringer, Shilo, NY
Agency – Ammariti, NY
Sound Design – ECHOLAB
FOX MLB 2011 AllStar Game from Carlos Stevens on Vimeo.
Amazing work from Carlos Stevens and the whole team at Logan.
Read more…
I started this blog a couple of years ago and this has to rank up there in my top 10 favorite posts. In terms of editing and shooting style, it doesn’t get any better than this. I love the style of these ESPN “Best” spots by Carlos Serrao. Carlos is an amazing photographer whose work is simply stunning. The simplicity and boldness of these spots truly capture the drama of the action and the attitude of the “Best”. Shooting with a Phantom camera doesn’t hurt either, but pay special attention to the music. Where some directors may ask you for some text hits or a motion graphic effect, a well placed edit to the music can take your piece from cheesy to, well… the “Best” (read *update below!). So take a break from those AE and C4D tutorials and brush up on your editing.
*update*
The music for these spots (except the hockey) were composed and performed by Derek Cintron. What is immediately noticeable about these tracks is that they don’t have that digital band sound. Thats because Derek performed these instruments live, AFTER the spots were edited! Amazing collaboration and the results speak for themselves. Check out more of Derek Cintron’s work with DC3. It’s safe to say you’ll be hearing DC3 in stadiums and amphitheaters in the future, either touring them or at a sporting event on the jumbotron.
Carlos Serrao/Departamento: ESPN – Carlos Gonzales from Beauty & Photo on Vimeo.
Carlos Serrao/Departamento: ESPN – Sam Stosur from Beauty & Photo on Vimeo.
Carlos Serrao/Departamento: ESPN – Stephen Curry from Beauty & Photo on Vimeo.
Carlos Serrao/Departamento: ESPN – Michael Cammelleri from Beauty & Photo on Vimeo.
Carlos Serrao/Departamento: ESPN – Roddy White from Beauty & Photo on Vimeo.
Some fantastic editorial work from Bluefoot Entertainment. I really like there style, very passionate messages told through beautiful images and great editing. Sometimes the biggest glossiest 3d animation can’t come close to evoking the emotion these spots can. Check out a few of my favorites, and be sure to check out http://www.bluefoot.tv
MLB || Sunday Night Baseball – Willie Mays from Bluefoot Entertainment, Inc. on Vimeo.
MLB || Sunday Night Baseball – Don Mattingly from Bluefoot Entertainment, Inc. on Vimeo.
Founded in 2003 by Timothy Horgan, Bluefoot Entertainment is an Emmy Award-winning Television and Film Production Company that deals primarily in High-End, High Definition Television Production. From 60-second show opens to hour-long documentaries, Bluefoot Entertainment combines decades of television experience with cutting edge technology to create productions of superior quality. Bluefoot collaborates with ESPN on many major projects and has produced content for the broadcast of Major League Baseball, The National Football League, E:60, PGA Golf, NASCAR, SportsCenter, OTL, NCAA Football and Basketball, The X Games, The Heisman Trophy Awards, The College World Series, ABC Super Bowl coverage and many others. Bluefoot is also the primary video production facility for New Balance Athletic Shoe, Inc. based in Boston, Mass.
What a mammoth undertaking this must have been. Troika again proves why they are the leaders in broadcast sports graphics. Phenomenal job rebranding the three FSN regional networks under the all new brand Root Sports.Troika
ROOT Sports Game Package Montage from Troika Design Group on Vimeo.
(HOLLYWOOD, CA – April 6, 2011) Troika Design Group, a strategic branding and design agency, has teamed up with ROOT SPORTS(TM) to provide creative direction for the re-brand of the company’s three regional sports networks in Seattle (formerly FSN Northwest), Denver (formerly FSN Rocky Mountain) and Pittsburgh (formerly FSN Pittsburgh). ROOT SPORTS, a subsidiary of DIRECTV Sports Networks, officially launched on April 1st as part of the 2011 Major League Baseball season openers for the Seattle Mariners, Pittsburgh Pirates and Colorado Rockies. For a more in-depth look at the ROOT package developed by Troika, check out this case study: http://troika.tv/casestudies/ROOT
ROOT Sports Promo Montage from Troika Design Group on Vimeo.
Troika was challenged with creating a network brand that would reflect the networks’ new approach and core brand values, while also taking into account the need to assist in promoting five professional sports, numerous collegiate conferences and teams, and local sporting events. From initial positioning through logo, image, game packaging, show identity and promo systems, the reinvented network aimed to challenge the norm of regional sports networks by embracing its passionate support for local teams and creating a deeper connection to its fellow fans.
To deliver this authentic experience, Troika developed the brand position “We Are a Fan.” This brand position reflected the network’s biased home team voice and was the basis for the entire creative package. The ROOT SPORTS logo grounds the positioning and creative with bold letter forms to exude strength, pennant notches to allude to sport, and the color red to convey passion. Going even further to showcase the network’s mindset of the fan, the logo also has the ability to “wear the jersey” of the home team in live event programming by taking on the home team essence, so fans will see the ROOT SPORTS logo on air in yellow, blue, purple and other iconic colors.
Geoff Walker, VP Marketing at DIRECTV Sports Networks, parent company of ROOT SPORTS, noted, “Troika has done an outstanding job for us in developing an exciting, unique viewer experience. Everything about the look and feel, from music to graphics to show opens to programming transitions, reflects our brand promise to deliver an experience that is authentic, dynamic and bold, and with a decidedly local flavor.”
“Home Team” game packages were developed to capture the energy and excitement of each region by tapping into the look and feel of hometown stories, textures and sounds. Elevated 3D graphics were also implemented to lend a sense of scope and scale to the package. Design and motion theory were developed within the game insert system to work seamlessly across all five sports and incorporate levels of sponsorship for different sports and leagues.
ROOT SPORTS’ image and promo toolkit are anchored by the network’s brand colors, but have the framework to celebrate team logos, imagery and colors. Troika established the overall voice for the network’s promos, which are written with insider perspectives into rivalries, players and nostalgia. An original score, as well as brand themes, mnemonics and sound design, were created to capture the authenticity of fan experiences.
Said Gilbert Haslam, Sports Creative Director at Troika, “This was the perfect creative assignment for our team, combining big concept and high-end production to deliver a unique experience to the regional sports fans. Our ‘Home Team’ concept allowed us to break the mold by celebrating fans insider perspectives and the love for their teams through a visually biased approach. ROOT SPORTS was a great partner that pushed us to challenge the norm, and together we’ve created a network identity that the fans will truly appreciate.”
The creative vision for ROOT SPORTS was developed by over 20 creative directors, writers, designers, animators, editors and producers at Troika, along with client vision and direction from Geoff Walker and William Roberts, VP Content DIRECTV Sports Networks. The project was built in After Effects, Cinema 4D, Maya and Final Cut Pro and delivered in a toolkit format for each region to customize. Alongside the delivery of brand and style guides, the launch also included on-sites in regional markets with marketing and creative teams to roll out the new brand voice and on-air elements.
MLB || Opening Day – Wright Thompson Essay Two
Fox Sports Net Pacific Life Pac-10 Basketball Tournament
We collaborated with FSN to continue their method of branding music and sports in the marketing of this year’s upcoming Pac-10 Tournament. We were excited to make our initial foray into the music video world utilizing the beauty and the talents of BG5.
Fox Sports Net NHL 2010
Check out more great work from Salt.
Pretty large production on this spot. Fox Sports Design did a great job.
The Pixel Lab: C4D Model Packs
