Anamorphic Lens flares galore. I (much like sports graphics) am a huge fan of lens flares. So, seeing something like this, that uses them elegantly, is great. I especially like the tiny pieces of particulate matter floating around each scene. Nice stuff. Read More

Jeremy sent over a link to Buck's "Where happens..." campaign. Super simple spot that looks great.  Read More

CHICAGO—Lift has gotten into the spirit of college hoops in a big way. The motion graphics studio, which operates out of Filmworkers Club, has designed and produced a revved up show package for Race to March Madness, a new college basketball series created by Chicago-based Intersport for ABC. Read More

Nice spot for the NBA featuring Steve Nash. Very simple and clean. Just like the other spots for NBA's "where amazing happens" campaign. I could see this spot being played during halftime on the big board. Read More