Really great new show package for the Colorado Rockies by Adam Schmisek. It’s a great mix of Americana and highway traveling. Check out his final storyboards and the moodboards to see how Adam put this all together. Here’s what Adam has to say about it.
The concept for Rockies Weekly was created based on the idea of “being on the road”. The producer wanted to give the show more of a road presence when the team was traveling. So the first idea that came to me was Diners, Drive Ins and Dives promo I saw online. It merged old vintage signage with content relating to the show. My idea was to build a route 66 road trippin open that integrated vintage signs with baseball.
Concepts, Textures & Moodboards: